零售商公平偏好对代发货模式下双渠道供应链决策的影响  

Impact of Retailer’s Fairness Preference on Decision-Making of Dual-Channel Supply Chain in Drop Shipping

作　　者：黄芳 郑循刚[1] 代应 HUANG Fang;ZHENG Xungang;DAI Ying(School of Management,Sichuan Agricultural University,Chengdu 611130,China;School of Management,Chongqing University of Technology,Chongqing 400054,China)

机构地区：[1]四川农业大学管理学院,成都611130 [2]重庆理工大学管理学院,重庆400054

出　　处：《系统管理学报》2019年第3期560-568,578,共10页Journal of Systems & Management

基　　金：国家自然科学基金青年项目(71301182);国家社会科学基金一般项目(14BGL100);重庆市社会科学规划青年项目(2015QNGL35)

摘　　要：以零售商代发货的双渠道供应链为背景,分析零售商的公平偏好对批发价+代发货服务费契约下各决策主体行为的影响。研究发现:零售商公平偏好将带来批发价格的降低,而两个渠道下的零售价格和销量并无变化;同时发现,供应链总利润与零售商公平偏好无关,零售商公平偏好将导致零售商利润的提高和制造商利润的降低。零售商合理投资物流设施设备、提高物流管理水平,能够带来供应链的双赢。Based on a dual-channel supply chain with retailer handling drop shipping, the effect of retailer’s fairness preference on the decision-making of each party under the wholesale price plus drop-shipping charge contract was analyzed. It was found that the retailer’s fairness preference will decrease the wholesale price, but neither the retail prices nor the sales of the two channels will change. The total profit of supply chain is uncorrelated with retailer’s fairness preference while the retailer’s fairness preference will increase the retailer’s profit and decrease the manufacture’s profit. The retailer’s reasonable investment in logistics facilities and improvement of logistics management can bring a win-win situation in supply chain.

关 键 词：公平偏好 双渠道 供应链决策 代发货 

分 类 号：F272[经济管理—企业管理]