短视频社交媒介舆情危机应对  

Short Video Social Media Public Opinion Crisis Prevention

作　　者：毕翔 唐存琛 肖俏[3] Bi Xiang;Tang Cunchen;Xiao Qiao(School of Computer Science, Wuhan University;Public Opinion Research Center, Wuhan University;School of Journalism and Communication, Wuhan University)

机构地区：[1]武汉大学计算机学院,武汉430072 [2]武汉大学舆情研究中心,武汉430072 [3]武汉大学新闻与传播学院,武汉430072

出　　处：《图书馆》2019年第6期74-80,87,共8页Library

基　　金：中国新闻史学会计算传播学研究委员会、上海蜜度信息技术有限公司微热点平台2019传播学基础数据学术支持计划项目“短视频社交媒介的突发公共事件舆情危机防范与应对”(项目编号:2019C003)系列成果;湖北省高等学校人文社会科学重点研究基地“湖北大学文化科技融合创新研究中心”资助

摘　　要：近年来,短视频社交媒介如雨后春笋般“爆裂式”涌现,突发事件的网络舆情第一爆发点已从传统的“两微一端”快速过渡到以抖音、快手、小红书等移动APP为主要载体的短视频社交媒介,呈现出了不同以往的新特点,给舆情监管和应对工作带来了较大的挑战。文章从短视频社交媒介的现状特征与发展状态入手,分析了在“人人拥有摄像头”的时代网络舆情的传播特点。通过模型化的构筑和延伸,为引导舆情发展和应对舆情危机提出建议和举措。In recent years, the short video social media has sprung up like a burst of pop-ups.The first outbreak has quickly transitioned from the transitional ‘two-end’ to a short-video social media with mobile APPs such as vibrato, fast hand and volcano video that presents different new features as the main carrier.It brings great challenges to public opinion supervision and response work . This paper starts with the development of short video social media and analyzes the characteristics of net publicity in the era of ‘everyone has a camera’. Through modelling construction and extension some suggestions and initiatives to guide public opinion development and crisis response are put forward.

关 键 词：短视频社交媒介 舆情危机 舆情传播特点 危机应对 

分 类 号：G206[文化科学—传播学]