基于决策树的山岳景区游客路径影响因素研究——以世界遗产地三清山为例  

Influencing Factors of Tourist Routes in Mountain Scenic Area Based on Decision Tree Model: A Case of the World Heritage Site Mount Sanqingshan

作　　者：刘培学[1] 张建新[1] 吴荣华[2] 刘泽华 LIU Peixue;ZHANG Jianxin;WU Ronghua;LIU Zehua(School of Geography and Ocean Science,Nanjing University,Nanjing 210023,China;Guangzhou Urban Planning & Design Survey Research Institute,Guangzhou 510060,China;School of Business Administration, Nanjing University of Finances and Economics,Nanjing 210046, China)

机构地区：[1]南京大学地理与海洋科学学院,南京210023 [2]广州市城市规划勘测设计研究院,广州510060 [3]南京财经大学工商管理学院,南京210046

出　　处：《地域研究与开发》2019年第3期102-107,共6页Areal Research and Development

基　　金：国家自然科学基金项目(41671145)

摘　　要：将决策树方法引入到小尺度旅游目的地的游客空间行为研究中,分析人口统计特征与旅行特征对游客空间行为的影响。通过问卷调查获取江西省三清山风景名胜区510位游客在景区内的路径轨迹,通过K-means方法聚类为6种游线路径,使用CHAID决策树模型构建游客属性特征与实际游览路径、主要景点的交互关系。结果表明:影响游客路径选择的因素依次为旅游方式、停留时间、主要交通方式、职业和月收入。不同游客群体寻路行为呈现规律性特征,参团游客与亲朋出游游客会倾向不同的入口,中远距离的参团游客停留时间影响其路径选择,年轻的驴友倾向于遍历更多的景点。It is a valuable exploration of the decision tree method in small-scale tourist destinations by introducing it into the analysis of the visitor’s space behavior and studying the influence of the tourist demographic characteristics and travel characteristics on the spatial behavior. In this paper,510 tourist path trajectories were obtained through questionnaire survey. The K-means method was used to cluster the tourists’ trajectories into 6 kinds of tour route. Moreover,the CHAID decision tree model was used to construct the interactive relationship among 11 kinds of tourist attributes,their actual tour route types and selection of pivotal attractions. The empirical results showed that the factors affecting the choice of tourist routes are travelling ways,length of stay,transportation means,occupations,and average monthly income. There were also regularities of path finding behavior of different tourist groups: Travelers of long-distance prefer different routes depending on the days they stay;Young tourists tend to travel as many sights as possible,and choose longer distance,spend more time to visit remote sites. This study has provided new ideas for the optimization of the scenic route,the solution to the crowdedness,and the personalized planning of the tourist route.

关 键 词：轨迹路径 寻路行为 决策树 旅游空间行为 三清山 

分 类 号：F59[经济管理—旅游管理]