动态竞争视角下的企业技术投资战略选择研究  

Research on Enterprise Technology Investment Strategy Choice under the Perspective of Dynamic Competition

作　　者：冯利伟 李寅龙[2] 赵景华[3] Feng Liwei;Li Yinlong;Zhao Jinghua(School of Business Administration,Inner Mongolia University of Finance and Economics,Hohhot 010070;Economic School,Inner Mongolia Normal University,Hohhot 010022;School of Government,Central University of Finance and Economics,Beijing 100081)

机构地区：[1]内蒙古财经大学工商管理学院,呼和浩特010070 [2]内蒙古师范大学经济学院,呼和浩特010022 [3]中央财经大学政府管理学院,北京100081

出　　处：《管理评论》2019年第5期109-117,127,共10页Management Review

基　　金：教育部人文社会科学研究青年基金项目(18YJC630080)

摘　　要：企业技术投资战略决策的制定并非静态的内部战略选择,更多的视角应该聚焦于企业外部动态市场力量与多维竞争框架中。本文基于38家高科技企业2010-2016年面板数据,分析了动态竞争视角下企业技术投资战略选择的核心议题。研究结果表明:(1)技术不确定条件下,市场共同度对企业技术投资战略的选择有显著影响作用;(2)企业之间的资源相似性越高,它们在技术投资战略选择方面越有可能采用类似的策略;(3)企业对于竞争对手的行为所表现出的威胁感知是不同的,环境威胁感知高的企业在竞争对手做出某种行动时可能会立即做出技术投资战略的相应调整。Developing an enterprise's technology investment strategy is not just to statically select internal strategies, but should focus more on external dynamic market power and multi-dimensional competition framework. Based on the panel data of 38 high-tech enterprises from 2010 to 2016, this paper analyzes the core topic of enterprise technology investment strategy choice under the perspective of dynamic competition. The research result shows that :( 1) under the situation of uncertain technology, the market commonality has obvious influence on enterprise technology investment strategy;(2 ) the higher the resource similarity between enterprises is , the larger possibility they will adopt similar strategy in technology investment strategy choice;and (3 ) the threat awareness of enterprises on behaviors of competitors is different. The enterprises with high environmental threat awareness may instantly make corresponding adjustment to their technology investment strategy when their competitors take certain actions.

关 键 词：动态竞争 市场共同度 资源相似性 技术投资战略 

分 类 号：F273.1[经济管理—企业管理]