The Differences between Chinese and Western Culture in Advertisement and Translating Strategies  

作　　者：赖康生 CHEN Jing-ming LAI Kang-sheng

机构地区：[1]Foreign Language School of Pingxiang University

出　　处：《海外英语》2019年第10期48-50,共3页Overseas English

摘　　要：Based on the analysis of differences of thinking way, value and aesthetics psychology between China and western countries, this paper puts forward relative advertisement translation strategies to solve the problem of deficit in translating advertisements caused by the cultural differences.Based on the analysis of differences of thinking way,value and aesthetics psychology between China and western countries,this paper puts forward relative advertisement translation strategies to solve the problem of deficit in translating advertisements caused by the cultural differences.

关 键 词：ADVERTISING TRANSLATION CULTURAL DIFFERENCES TRANSLATION STRATEGIES 

分 类 号：H319[语言文字—英语]