绘本“文×图”实现路径的语用学阐释  

Pragmatic Interpretation of Iconotext Design Principles for Picturebook

作　　者：唐小为[1] 唐韧[2] Tang Xiaowei;Tang Ren(Faculty of Education, Southwest University, 400715;Department of Chinese Literature, Guangxi University,Nanning,530004)

机构地区：[1]西南大学教育学部,重庆400715 [2]广西大学文学院,南宁530004

出　　处：《出版科学》2019年第3期39-44,共6页Publishing Journal

摘　　要：在语用学视角下,研究"文×图"的实现路径,即是要关注语用含义如何从图文整体设计中产生。借鉴列文森会话含义三原则和"预设"等相关理论,通过对优秀绘本案例中的图文语用含义进行解读,归纳出文以图为语境、图以文为语境、图文呼应同一语用含义三种语用含义生成机制,并对我国绘本创编与推广工作提出促进图文作者的深入沟通、以实例分析普及文图相乘的创作思路和注重引导读者解读图文共同创建的语用含义等建议。Through the lens of pragmatics, to realize the special effects of iconotexts requires close attention to how pragmatic implications can be generated through a holistic design of images and texts. The theoretical constructs of Levinson’s principles of conversational implication as well as pragmatic presupposition were adopted to interpret representative cases drawn from excellent picturebooks. Three mechanisms of creating pragmatic implications of iconotexts were proposed : image serving as the context for text;text serving as the context for image;and image echoing with text through different expressions. On that basis, the following strategies were suggested for picturebook design and popularization : promoting deep conversations between writers and illustrators;popularizing the design principles of iconotexts as illustrated by detailed case analysis;and fostering in readers the comprehensions of the pragmatic implicatures of iconotexts.

关 键 词：绘本 语用推导 语境 文×图 

分 类 号：G232[文化科学]