医学高校图书馆微信公众平台数据分析及对策  

Data Analysis and Countermeasures of WeChat Public Platform of Medical University Library

作　　者：蒋若冰[1] 栾永明 邵爽[1] JIANG Ruobing;LUAN Yongming;SHAO Shuang(Shenyang Pharmaceutical University, Shenyang 110016,China;Liaoning Provincial Meteorological Information Center, Shenyang 110000,China)

机构地区：[1]沈阳药科大学图书馆,沈阳110016 [2]辽宁省气象信息中心,沈阳110000

出　　处：《医学信息学杂志》2019年第5期77-80,共4页Journal of Medical Informatics

摘　　要：以沈阳药科大学图书馆为例,对其微信公众平台用户及图文数据进行抽取与分析,根据结果提出医学高校图书馆微信阅读推广对策,包括加强平台宣传,提高用户关注度;重视用户需求,调整推广内容;保证推送信息质量,明确服务工作重点。The paper takes Shenyang Pharmaceutical University Library as an example,extracts and analyzes the graphical and textual data of users of the library′s WeChat public platform.And based on the results,it comes up with promotion countermeasures for WeChat of medical university library,including attracting more attention from users by intensifying publicity on the platform,focusing on users′ needs and adjusting the pushed content accordingly,ensuring the quality of the pushed information and making clear of the focuses of service work.

关 键 词：新媒体 阅读推广 微信公众平台 医学高校图书馆 

分 类 号：R-056[医药卫生]