基于定制家具O2O模式的用户体验研究  

Research on the Customer Experience of Customized Furniture Based on O2O Mode

作　　者：刘娇 叶翠茵 行焱[1] 黄艳辉[1] 凌凯莉 钱丽君 LIU Jiao;YE Cuiyin;XING Yan;HUANG Yanhui;LING Kaili;QIAN Lijun(Department of Furniture,College of Materials Science and Technology,Beijing Forestry University,Beijing 100083,China)

机构地区：[1]北京林业大学材料科学与技术学院家具系

出　　处：《家具》2019年第3期66-68,83,共4页Furniture

基　　金：北京林业大学大学生创新创业训练项目;中央高校基本科研业务费专项资金(2018ZY20)

摘　　要：为更好地适应国内家具企业发展趋势,如何优化提升用户对该品牌的满意度,是当今亟待解决的问题。笔者通过问卷调研的方法,从线上、线下两个方面对O2O模式的定制家具的用户体验进行研究,提出可以提升体验度、优化品牌设计策略的解决方案,并基于此方案对O2O定制家具的未来进行展望,以期能够为定制家具的更好发展提供参考。How to optimize and enhance customers’ satisfaction with the brand in the context of catering to the development trend of domestic furniture enterprises is an urgent problem to be solved now. Through the questionnaire survey,the customer experience of customized furniture based on O2O model was studied from the online and offline aspects. The design strategy of extracting definition can enhance the experience and optimize the brand design. Based on this strategy,the future prospect of O2O customized furniture is proposed.

关 键 词：定制家具 O2O 用户体验 

分 类 号：TS664[轻工技术与工程]