知识整合机制对内容提供商新服务开发绩效的影响研究  

Research on the Influence of Knowledge Integration Mechanism on New Service Development Performance of Content Provider

作　　者：李雷 杨怀珍[3] LI Lei;YANG Huai-zhen(Business School,Guilin University of Technology,Guilin 541004,China;School of Business, Guilin University of Electronic Technology,Guilin 541004,China;School of Management,Zhejiang University,Hangzhou 310058,China)

机构地区：[1]桂林理工大学商学院,广西桂林541004 [2]浙江大学管理学院,浙江杭州310058 [3]桂林电子科技大学商学院,广西桂林541004

出　　处：《工业工程与管理》2019年第2期81-87,共7页Industrial Engineering and Management

基　　金：国家自然科学基金资助项目(71562008);中国博士后科学基金面上资助项目(2017M620253);浙江省博士后科研项目(183659);广西高等学校千名中青年骨干教师培育计划(桂教人[2018]18号);广西高校人文社会科学重点研究基地重点项目(17ZD003);广西自然科学基金面上项目(2018GXNSFAA281223)

摘　　要：采用实证研究法探讨知识整合机制对内容提供商新服务开发(NSD)绩效的直接效应,以及内容提供商技术准备度和任务复杂性的调节效应。结果表明:知识整合机制对内容提供商所开发新服务的数量和评分均有正向作用,但对前者的作用更强;在这些直接效应中,内容提供商技术准备度发挥正向调节作用,任务复杂性发挥负向调节作用。研究结论发展了NSD理论和服务主导逻辑理论,对平台企业和内容提供商协同开展NSD活动具有指导意义。The direct effect of knowledge integration mechanism on new service development(NSD) performance of a content provider and the moderating role of a content provider’s technology readiness and task complexity in this relationship are empirically studied.The conclusions indicate that knowledge integration mechanism has a stronger positive effect on the number than the score of new services developed by content provider.In these direct effects,a content provider’s technology readiness plays a positive moderating effect,but a content provider’s task complexity plays a negative moderating effect.The research conclusions improve the NSD theory and service dominant logic based on the network platform context,and have guiding significances for platform enterprises and content providers to synergistically carry out NSD activities.

关 键 词：知识整合机制 新服务开发绩效 内容提供商 平台生态系统 服务主导逻辑 

分 类 号：F270[经济管理—企业管理]