文胸中罩杯和鸡心的变化对消费者视觉感知的影响  

Influence of Bra with Different Cup and Gore on Consumers’ Visual Perception

作　　者：梁建芳[1] 蒲茜 李敬君 王颖 LIANG Jianfang;PU Xi;LI Jingjun;WANG Ying(College of Fashion & Art Design, Xi an Polytechnic University, Xi an 710048, China;College of Engineering and Architecture, University College Dublin, Dublin 4, Leinster, Ireland)

机构地区：[1]西安工程大学服装与艺术设计学院,陕西西安 710048 [2]College of Engineering and Architecture, University College Dublin, Dublin 4, Leinster, Ireland

出　　处：《东华大学学报（自然科学版）》2019年第3期457-463,共7页Journal of Donghua University(Natural Science)

基　　金：陕西高等教育教学改革研究重点资助项目(17BZ037);陕西省社会科学基金资助项目(2018S41);中国纺织工业联合会教育教学改革资助项目(2017BKJGLX155)

摘　　要：针对文胸因展示形式不同而引起消费者的视觉感知差异问题,从文胸结构设计出发,通过问卷调查、网络畅销品牌展示方式梳理以及文献研究,提取了引起消费者视觉感知差异的两个重要结构属性——罩杯和鸡心,并利用眼动跟踪仪对招募的50名被试者就罩杯和鸡心不同水平组合变化的7组图片进行了测试。结果表明:女性消费者对于罩杯和鸡心变化在视觉感知上存在明显偏好;罩杯和鸡心两个属性的任一水平变化均会引起视觉感知指标的变化,但其中任一单因素不同水平的变化对视觉感知的影响作用并不显著,而双因素的组合变化交互作用明显,且对视觉感知产生显著影响。该研究为文胸的设计提供了新的视角和参考。In view of the differences of consumers visual perception to the bra display, cup and gore were extracted as structural attributes of consumers visual perception by means of consumers questionnaire survey, online best-selling brand analysis and reference study. Then, fifty participanTSenrolled from Xi an city did eye-tracking experimenTSaiming at seven seTSof photographs that change in different levels of cup and gore. ResulTSshow that female consumers have apparent visual preferences to bra s structure attribute. The level change of cup and gore leads to indexes difference of consumers visual perception. However, any level change of single attribute such as cup or gore has no significant effect on the visual perception. Only when cup and gore change together in a certain combination has a significant interaction between them, and has a significant effect on the consumers visual perception. The resulTSprovide a new perspective and some references to bra s design.

关 键 词：视觉感知 女性文胸 视觉偏好 

分 类 号：TS941.1[轻工技术与工程—服装设计与工程]