“互联网+”时代下智慧会展业发展研究  

Research on the Development of Wisdom Exhibition Industry under the "Internet +" Era

作　　者：杜妍妍[1] DU Yan-yan(Anhui Institute of International Business,Hefei Anhui 231131,China)

机构地区：[1]安徽国际商务职业学院

出　　处：《贵阳学院学报（自然科学版）》2019年第2期8-11,共4页Journal of Guiyang University：Natural Sciences

摘　　要：在“互联网+”深入发展的背景下,很多传统行业都发生质的提升。中国会展业如何借力“互联网+”实现资源要素的优化配置是当前值得深入研究的课题。文章在介绍城市智慧会展业发展优势和面临的困境问题后,集中探讨了“互联网+”时代下智慧会展的发展对策。In the context of the in-depth development of "Internet +",many traditional industries have undergone qualitative improvement.How the Chinese convention and exhibition industry leverages the "Internet +" to achieve optimal allocation of resource elements is currently a topic worthy of further study.After introducing the development advantages and difficulties of the city's smart exhibition industry,the article focuses on the development countermeasures of the wisdom exhibition in the era of "Internet +".

关 键 词：互联网 智慧 会展业 

分 类 号：F713.83[经济管理—广告]