基于跨文化交际分析商务英语教学的革新路径  

Analysis of the Reform Path of Business English Teaching Based on Cross-cultural Communication

作　　者：刘宏玉[1] 胡柏翠[1] Liu Hong-yu;Hu Bai-cui(Dalian University of Finance and Economics Liaoning Dalian 116622)

机构地区：[1]大连财经学院

出　　处：《山东农业工程学院学报》2019年第6期144-145,共2页The Journal of Shandong Agriculture and Engineering University

基　　金：中国教育学会“十二五”规划重点课题《学校教育最优化实验与研究》子课题“语言经济学视角下的商务英语教育研究”的阶段性研究成果,课题编号为01020433-LN0115

摘　　要：如今,商务活动中跨文化交际已经成为了主流,其不仅需要参与者掌握充分的异国文化知识与专业的商务知识,还需要参与者具有强大的外语基本技能与应用能力。英语作为世界上通用量最高的语言,大多数跨文化交际还是基于英语之上的,因此商务英语越来越被我国教育界所关注,商务英语教学中跨文化交际能力的培养也被提上日程。Nowadays,cross-cultural communication has become the mainstream in business activities.It not only requires participants to master adequate foreign cultural knowledge and professional business knowledge,but also requires participants to have strong basic skills and application skills in foreign languages.As the most common language in the world,most intercultural communication is still based on English.Therefore,business English is more and more concerned by the Chinese education community.The development of cross-cultural communication skills in business English teaching has also been put on the agenda.

关 键 词：跨文化交际 商务英语 教学革新 

分 类 号：G642.0[文化科学—高等教育学]