电子商务专业实践教学探究及其困境分析——以安阳工学院电子商务专业为例  

Research on Practice Teaching of E-commerce Majors and Its Dilemma——Taking the E-commerce Majors of Anyang Institute of Technology as an Example

作　　者：冯志波[1] Feng Zhi-bo(School of Economics and Management,Anyang Institute of Technology,Anyang 455000,China)

机构地区：[1]安阳工学院经济管理学院

出　　处：《洛阳师范学院学报》2019年第5期87-90,共4页Journal of Luoyang Normal University

基　　金：河南省教学改革项目(2017SJGLX450)

摘　　要：电子商务专业实践教学可以通过采取多种形式的实习环节、多方开展校企合作、引进多套实验软件、多元化开展第二课堂等方式提升其效果.地方应用型本科高校的电子商务实践教学同时还面临着专业定位、师资培训、教材选用、学生就业导向等困境.可以通过专业的准确定位,解放思想、深化教学改革,建立科学合理的实践教学体系等措施破解困境,以持续提升实践教学质量.The effect of practice teaching of e-commerce majors can be improved by various forms of practice, multi form cooperation between schools and enterprises, introduction of multiple sets of experimental software and diversified second class, and so on. At the same time, facing difficulties in specialty orientation, teacher training, textbook selection and students’ employment orientation, local application-oriented colleges and universities can improve the quality of the practice teaching of e-commerce majors through accurate professional positioning, emancipating the mind, deepening the teaching reform, establishing a scientific and reasonable practice teaching system and other measures, to continuously improve the quality of practice teaching.

关 键 词：电子商务 实践教学 困境分析 

分 类 号：G642[文化科学—高等教育学]