微信公众平台上中医药文化传播的实践与分析——以“云南中医”微信公众号为例  

Practice and analysis of cultural communication of traditional Chinese medicine on the WeChat public platform:based on "Yunnan Traditional Chinese Medicine" WeChat public platform

作　　者：董如福[1] 吕峰[1] 普奕[1] Dong Rufu;Lü Feng;Pu Yi(School of Information, Yunnan University of Chinese Medicine, Kunming 650500, China)

机构地区：[1]云南中医学院信息学院

出　　处：《中国医学教育技术》2019年第4期448-451,共4页China Medical Education Technology

基　　金：2015年云南中医学院校级教育科学研究课题项目“微信公众平台上中医药文化传播的实践与分析:以“云南中医”微信公众号为例”(YB1503011)

摘　　要：为了解并改进中医药知识在微信中的传播方式及传播效果,以"云南中医"微信公众号为例,采用问卷调查的方式,分析该微信号的传播内容和传播效果,发现存在的问题并提出相应的改进建议,以不断提升中医药文化的传播效果.Based on "Yunnan traditional Chinese medicine" WeChat public platform, in or- der to understand and improve the communication mode and effect of traditional Chinese medical knowledge on WeChat, questionnaire was adopted to analyze the communication content and eff- ect of this WeChat platform, find the existing problems and give corresponding suggestions so as to improve the communication effect of culture of traditional Chinese medicine.

关 键 词：微信公众号 "云南中医" 中医药文化传播 

分 类 号：G434[文化科学—教育学] G642.0[文化科学—教育技术学]