创业拼凑、机会开发与新创企业创业绩效关系研究  

The Relationships Research among Bricolage、Opportunity Exploitation and Start-Ups’ Entrepreneurship Performance

作　　者：王兆群[1] 胡海青[1] 张琅[1] Wang Zhaoqun;Hu Haiqing;Zhang Lang(School of Economics and Management,Xi'an University of Technology,Xi'an 710054,China)

机构地区：[1]西安理工大学经济与管理学院

出　　处：《科技进步与对策》2019年第14期1-7,共7页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(71672144、71372173、70972053);国家软科学研究计划项目(2014GXS4D153);教育部高等学校博士学科点专项科研基金项目(20126118110017);陕西省软科学研究项目(2017KRM059,2017KRM057,2014KRM28-2);陕西省自然科学基础研究计划重点项目(2015JZ021);陕西省社会科学基金项目(12D231,13D217);陕西省教育厅人文社科重点研究基地科研计划项目(16JZ043);西安市科技计划项目(2017111SF/RK005-(2),SF1225-2);西安市社会科学规划重点项目(17J85);西安理工大学校博士启动资金项目(105-451118012)

摘　　要：对于新生弱小的新创企业而言,创业拼凑不仅仅是企业行为层面的被迫选择,更潜移默化地转变为企业战略层面的主动决策。在创业拼凑助力新创企业提升创业绩效的问题上,机会开发成为逻辑-行为-结果中关键的一环。从机会开发行为视角,探索创业拼凑决策逻辑对创业绩效的作用机理。实证结果发现,均衡型机会开发、创新型机会开发在创业拼凑与创业绩效的关系中分别存在部分中介效应,相比于创新型机会开发,创业拼凑与均衡型机会开发的匹配有利于获取更高的创业绩效。该研究对于新创企业决策逻辑形成和机会开发选择具有指导意义。For new and weak start-ups, entrepreneurial bricolage is not only a forced choice at the level of corporate behavior, but also a subtle change to an active decision at the strategic level of the enterprise. Opportunity development becomes a key part of the "logic-behavior-result" in the hot issue of entrepreneurial bricolage how to help start-ups promote entrepreneurial performance. This paper explores the mechanism of bricolage decision logic on entrepreneurial performance from the perspective of opportunity exploitation. The empirical results show that balanced opportunity exploitation and innovative opportunity exploitation have some mediating effects in the relationship between bricolage and entrepreneurial performance. However, compared to innovative opportunity exploitation, the combination of bricolage and balanced opportunity exploitation is conducive to higher entrepreneurial performance. These findings have guiding significance for new ventures choice to decision-making and opportunity exploitation.

关 键 词：创业拼凑 均衡型机会开发 创新型机会开发 创业绩效 

分 类 号：F272.2[经济管理—企业管理]