新媒体时代广告网络整合营销策略初探  

On the integrated marketing strategy of advertising network in the new media era

作　　者：姜云舒 Jiang Yunshu

机构地区：[1]霓裳文化传媒有限公司,辽宁阜新123138

出　　处：《数码设计》2017年第15期75-75,共1页Peak Data Science

摘　　要：在科学技术的不断发展过程中,信息传播方法和网络交互平台也发生了巨大的变革,公共信息获取量和速度成倍增加。互联网已成为公众尤其是年轻人获取广告信息的主要渠道,充分体现了其信息资源丰富、渗透力强、影响力大的优势。网络整合营销是目前以及未来广告的主要发展方向。in the process of continuous development of science and technology,information transmission methods and network interaction platforms have also undergone tremendous changes,and the amount and speed of public information acquisition have multiplied.The Internet has become the main channel for the public,especially young people,to obtain advertising information,which fully reflects its advantages of abundant information resources,strong penetration and great influence.Network integrated marketing is the main development direction of current and future advertising.

关 键 词：新媒体 广告 网络整合营销 

分 类 号：F713.8[经济管理—广告]