基于扎根理论的竞猜型体育彩民健康购彩影响因素模型构建  

Establishing a Model of Influence Factors of Healthy Purchasing Lottery for Sports Lottery Bettors Based on Grounded Theory

作　　者：黄显涛[1] 王斌[1] 胡月[1] 刘炼 李改[1] HUANG Xian-tao;WANG Bin;HU Yue;LIU Lian;LI Gai(Physical Education School,Central China Normal University,Wuhan 430079,Hubei China;Huzhou Normal University,Huzhou 313000,Zhejiang China)

机构地区：[1]华中师范大学体育学院,湖北武汉430079 [2]湖州师范学院,浙江湖州313000

出　　处：《北京体育大学学报》2019年第4期87-98,共12页Journal of Beijing Sport University

基　　金：国家社会科学基金项目(项目编号:14BTY008);教育部人文社会科学研究青年基金项目(项目编号:14YJC890014);华中师范大学基本科研业务费重大培育项目(项目编号:CCNU14Z02013)

摘　　要：为考察竞猜型体育彩民健康购彩的影响因素及其作用机制,采用扎根理论研究法对26名竞猜型体育彩民进行了研究。结果显示:竞猜型体育彩民的足球情结和主观知识(个人风险因素)、易接近性和不当宣传(环境风险因素)不仅可以直接影响健康购彩,还可以通过认知偏差(个人风险因素)、自我效能感(个人保护因素)间接影响健康购彩,同时责任宣传和同伴(非彩民)促进(环境保护因素)、感知风险(个人保护因素)、同伴(彩民)抑制(环境风险因素)可以调节足球情结等对健康购彩的作用。竞猜型体育彩民健康购彩是个体因素和环境因素、风险因素和保护因素相互作用的结果。这启示我们,在未来的竞猜型体育彩民健康管理中,可从遏制风险和促进保护双管齐下、竞猜型体育彩民个人和环境全面着手,以推进体育彩票业的健康稳定发展。In order to explor the influence factors of healthy purchasing behavior of lottery for sports lottery bettors and the mechanism,this study investigated 26 sports lottery bettors based on grounded theory. Results: Football complex and subjective knowledge (personal risk factors) of sports lottery bettors,tickets’ accessibility and improper publicity (environmental risk factors) can not only directly affect healthy lottery,but also indirectly affect purchasing behavior through cognitive bias (personal risk factors) and self-efficacy (personal protection factors). Publicity and peer promotion (people without buying lottery)(environmental protection factors),perceived risk (personal protection factors),peer inhibition (environmental risk factors) can adjust the role of football complex on healthy purchasing lottery. The healthy purchasing behavior of lottery is the result of the interaction of individual factors and environmental factors,risk factors and protective factors. The results indicated that in the future management of sports lottery bettors’ purchasing behavior,we can start from both of curbing risks and promoting the protection,focus on the individuals and environment,in order to promote the healthy and stable development of sports lottery industry.

关 键 词：竞猜型体育彩票 体育彩民 健康购彩 影响因素 扎根理论 

分 类 号：G899[文化科学—体育学]