高校社会捐赠模式的混合形态分析  

Analysis on Mixed Pattern of Social Donation to Domestic Universities

作　　者：王俊[1,2] WANG Jun(Nanjing University Council for Development,Nanjing 210023,China)

机构地区：[1]南京大学发展委员会国内部 [2]南京大学教育发展基金会

出　　处：《华北电力大学学报（社会科学版）》2019年第4期116-124,共9页Journal of North China Electric Power University(Social Sciences)

摘　　要：“传统慈善”“科学慈善”“战略慈善”“风险慈善”是西方慈善事业发展进程中先后兴起的典型模式,不同模式在捐赠主体、动机诉求、捐赠内容和行动方式上具有显著差异,由此分布在“工具性—表意性”价值谱系的特定位置。作为我国现代慈善事业重要组成部分,高校社会捐赠起步较晚、基础薄弱、发展迅速,形成了与西方慈善模式既有关联、又相区别的慈善形态——“公益情怀型”“感恩回报型”“品牌分享型”“合作互动型”、“官方行政型”等多元模式的混合。高校社会捐赠的混合形态需要同时面对多元的捐赠诉求、复合性的公共责任和时空叠加的困境。在高校社会捐赠事务中平衡“工具性”和“表意性”价值、兼顾合法性和有效性诉求是应对混合性挑战和化解叠加性困境的关键。Philanthropy cause in western society generates a succession of patterns which include traditional charity, scientific philanthropy, strategic philanthropy, and venture philanthropy types, with different donation subjects, motivation demands, focused areas and operation actions.Each type has specific location in the two-dimensional spectrum due to different instrumental and expressive value appeal.Social donation to domestic university, as a special sector of modern philanthropy in China, with delayed starting, lacking base and rapid process of development, brings up a mixed philanthropy pattern which simultaneously contains charity desire type, grateful feedback type, brand share type, cooperative interaction type and official administrative type, both related to and different from philanthropy in western society.Superimposed philanthropy patterns bring about mixed donation willingness, compound accountability and compressive development dilemma in the limited temporal and spatial ranges.Keeping balance between instrumental and expressive value appeals and giving equivalent considerations to the legality and effectiveness of donation affairs will contribute to solutions of mixed problems and superimposed dilemmas.

关 键 词：慈善模式 高校 社会捐赠 

分 类 号：G646[文化科学—高等教育学]