The Dimensions of Speech Acts in Hotel Responses for Online Reviews  

作　　者：杨雅怡 李娟[1,3] 

机构地区：[1]四川工商职业技术学院 [2]英国斯旺西大学 [3]云南大学

出　　处：《校园英语》2019年第22期231-232,共2页English On Campus

摘　　要：The internet has become an important tool when making travel choices. Electronic Word of Mouth(eWOM) information is becoming increasingly popular online. Customers seem to be more influenced by negative reviews than positive ones, so hotels should be mindful of how they respond to feedback by eWOM. This study analyzed 80 Singapore hotel replies from the perspective of discourse analysis, and found the dimensions of speech acts in these responses.The internet has become an important tool when making travel choices. Electronic Word of Mouth(eWOM) information is becoming increasingly popular online. Customers seem to be more influenced by negative reviews than positive ones, so hotels should be mindful of how they respond to feedback by eWOM. This study analyzed 80 Singapore hotel replies from the perspective of discourse analysis, and found the dimensions of speech acts in these responses.

关 键 词：Electronic Word of MOUTH HOTEL RESPONSES and DIMENSIONS of SPEECH ACTS 

分 类 号：G4[文化科学—教育学]