“农超对接”模式下生鲜农产品收益共享契约  

Revenue-Sharing Contract of Fresh Product in “Farming-Supermarket Docking” Mode

作　　者：郑琪[1] 范体军[1] 张磊[1] ZHENG Qi;FAN Tijun;ZHANG Lei(School of Business,East China University of Science and Technology,Shanghai 200237,China)

机构地区：[1]华东理工大学商学院

出　　处：《系统管理学报》2019年第4期742-751,共10页Journal of Systems & Management

基　　金：国家自然科学基金资助项目(71431004,71171082,71202052);教育部新世纪人才计划资助项目(NCET-11-0637)

摘　　要：针对“农超对接”模式下的信息不对称,构建了生鲜农产品供应链收益共享契约的利润函数,研究了产品新鲜度和需求价格弹性系数对供应链各主体最优决策的影响,并探讨了改进的收益共享契约下生鲜农产品供应链利润的变动趋势及供应链的协调情况.结果表明:产品新鲜度与生鲜品供应链利润呈正相关,需求价格弹性与生鲜品供应链利润呈负相关;隐瞒新鲜度信息对供应链总利润的影响高于收益共享系数对供应链总利润的影响;改进的收益共享契约能够促使生鲜农产品供应链的新鲜度信息共享,使得双方的利润达到帕累托最优时的水平.最后,通过算例分析对结论进行了验证.Aimed at the information asymmetric of farm and supermarket in " farming-supermarket docking" mode, this paper constructs the profit function of revenue-sharing contract for fresh product supply chain, studies the influence of product freshness and price elasticity coefficient of demand on the optimal decision-making of each partner of the supply chain, and discusses the changing trend of the profit of fresh product supply chain under the improved revenue-sharing contract and the coordination of the supply chain. The results show that the freshness of products is positively correlated while the price elasticity of demand is negatively correlated with the profit of fresh product supply chain. Besides, concealing the freshness information has a greater influence than revenue sharing coefficient on the total profit of supply chain. Moreover, the improved revenue sharing contract can promote the freshness information sharing of fresh product supply chain and make the profits of both sides reach the Paretooptimal level. Finally, the conclusions are verified by numerical analysis.

关 键 词：生鲜农产品 不对称信息 随机需求 供应链协调 收益共享契约 

分 类 号：F274[经济管理—企业管理]