城市老年群体保健食品的认知与消费行为研究  

Analysis of the Cognition and Consumer Behaviors of Health Care Products in the City Aged Group

作　　者：常路 温佳冰 CHANG Lu;WEN Jia-bing(School of Health Services Management, Southern Medical University, 510515, Guangzhou, Guangdong, China)

机构地区：[1]南方医科大学卫生管理学院

出　　处：《特区经济》2019年第7期74-77,共4页Special Zone Economy

基　　金：2017年中国反邪教协会课题“社区卫生组织在邪教现象社会治理体系中的定位与建设机制研究”(HT10022018056)

摘　　要：随着人口老龄化的加剧,老年人的养生保健意识逐渐提高,有关老年群体保健食品的消费问题也引起了社会各界的关注。如何正确地分析老年人对保健食品的认知态度和消费行为特征,引导老年群体正确对待保健食品,成为目前迫切需要解决的问题。本文首先梳理了国内相关研究现状。从老年群体对保健食品的认知与消费行为两方面设计了调查问卷并展开调查,了解老年群体保健食品认知态度与消费行为的特征,结合理论和调研情况展开讨论,并提出研究的相关建议。The health care products’ industry is developing quickly because of the aging of the population.The elder’s health care consciousness gradually improves. Some papers were paid attentions to the problem that how to analyze the attitude and behavior of the elderly in health care products. Firstly, this paper re-viewed the relative literatures. In addition, the questionnaire was designed from the two aspects of cogni-tive and consumer behavior of health care products in the elderly group and the relevant conclusions were drawn. Finally, some suggestions were presented.

关 键 词：老年群体 保健食品 产品认知 消费行为 保健品营销 

分 类 号：F713[经济管理—产业经济]