从共享化到秩序化:网络知识付费现象的知识经济学分析  

From Sharing to Ordering: A Knowledge Economics Analysis of the Network Knowledge Payment Phenomenon

作　　者：赵静宜 程明[1] ZHAO Jing-yi;CHENG Ming(School of Journalism and Communication,Wuhan University,Wuhan 430072,China)

机构地区：[1]武汉大学新闻与传播学院

出　　处：《编辑之友》2019年第8期60-65,共6页Editorial Friend

基　　金：教育部人文社会科学重点研究基地重大项目“报业数字化生存与发展研究”(2009JJD860003)

摘　　要：现有关于网络知识付费的研究往往着眼于其共享化的市场表象,主要研究该现象出现的社会动因与产生的重要影响。而知识经济学旨在分析其秩序化的可能性,深入探讨网络知识付费市场中的知识特征、知识交易与知识定价问题。本文认为网络知识付费现象的实质是借助市场和技术的力量促进个体知识的协调与社会知识的创新。在知识经济学的理论框架下,网络知识付费现象的知识特征表现为显性知识的便捷获得、隐性知识的充分挖掘以及不同类型知识的自由流通;知识交易的生产主体与消费主体呈现个体化趋势,出现了创新型的市场化知识交易平台;知识定价系统存在乱象且需要传统公共服务机制、企业机制与市场机制共同合作以解决潜在问题。The existing research on the payment of network knowledge often focuses on the apparent shared phenomenon and studies their social motivations and significant influences. However, knowledge economics aims to analyze the possibility of ordering and deeply explore the knowledge characteristics, knowledge transaction and knowledge pricing in the network knowledge payment market. This article believes that the essence of the network knowledge payment phenomenon is to promote the coordination of individual knowledge and the innovation of social knowledge by means of the market and technology. Under the theoretical framework of knowledge economics, the knowledge characteristics of network knowledge payment phenomenon are characterized by the convenient acquisition of explicit knowledge, the full exploitation of tacit knowledge and the free circulation of different types of knowledge.The producers and consumers of knowledge transaction are individualized. Besides, marketized knowledge trading platforms have been emerged. What’s more, knowledge pricing system is still chaotic and requires the combination of traditional public service mechanisms, enterprise mechanisms and market mechanisms to work together to solve the potential problems.

关 键 词：网络知识付费 知识经济学 共享经济 知识定价 

分 类 号：G211[文化科学—新闻学]