我国定制家居企业的新零售转型升级问题探究  

The Standard Research of Children.s Furniture Solid Wood Parts Based on Group Technology

作　　者：曹赛妮 朱剑刚 唐璇 CAO Saini;ZHU Jiang’gang;TANG Xuan(College of Furnishings and Industrial Design, Nanjing Forestry University,Nanjing 210037,China)

机构地区：[1]南京林业大学家居与工业设计学院

出　　处：《家具》2019年第4期116-120,共5页Furniture

基　　金：江苏省研究生培养创新工程(SJZZ15_0112);宜华生活科技股份有限公司科技创新项目(YH-NL-20130102、YH-NL-2014001A);江苏省高校优势学科建设工程资助项目(PAPD)

摘　　要：在消费结构升级的时代浪潮下,我国定制家居企业在和其他零售业一样,都陷入了增长放缓的困境中,必须寻求突破口给自身赋能。目前,企业大多数采用流行的"新零售"的理论来进行改造升级,但真正实践的时候却遇到了种种困惑和问题。为了解决这些问题和困惑,本研究对国内定制家居企业转型实践以及企业行业自身实际情况进行了分析研究。提出我国定制家居企业新零售转型升级应该找准正确的突破口,分阶段走,使线上线下逐步加深一体化的程度,达到扩大流量与销量的目标。Under the wave of the upgrading of consumption structure,China.s custom home furnishing enterprises,like other retail industries,have fallen into the predicament of slowing growth,and must seek breakthroughs to empower themselves. Therefore, most companies adopt the popular"new retail"theory to carry out transformation and upgrading,but when they actually practice,they encounter various confusions and problems. In order to solve these problems and confusion,this paper analyzes the domestic custom home enterprise transformation practice and the actual situation of the enterprise industry itself. It is proposed that the new retail transformation and upgrading of China.s custom home furnishing enterprises should find the correct breakthrough,and move in stages to gradually deepen the integration of online and offline,and achieve the goal of expanding flow and sales.

关 键 词：新零售 定制家居 家居业 

分 类 号：TS664[轻工技术与工程]