考虑提供基础质保服务的供应链再制造定价策略研究  

Research on Supply Chain Product Remanufacturing Strategy Considering Base Warranty

作　　者：谢佳铮 牟立峰[1] 郑斌 卞亦文[1] XIE Jia-zheng;MOU Li-feng;ZHENG Bin;BIAN Yi-wen(SHU-UTS SILC Business School, Shanghai University, Shanghai 201899, China)

机构地区：[1]上海大学悉尼工商学院

出　　处：《数学的实践与认识》2019年第14期23-35,共13页Mathematics in Practice and Theory

基　　金：国家自然科学基金面上项目:品控机制下平台入驻模式及定价策略研究(NSFC71871133)

摘　　要：再制造产品对新产品需求存在互补与挤兑现象,商家为再制造产品提供基础质保服务刺激其需求的同时,也会使得新产品销量受阻.以一个制造商和一个零售商组成的两级供应链为对象,分别探讨制造商提供再制造与零售商提供再制造两种模式下的定价决策问题.研究结果表明:1)当再制造产品质量水平过低时,由于出售再制造产品需要承担高额的维修成本,因此为避免降低供应链总体收益不应该引入再制造策略;2)再制造产品故障率越高,为了对抗售后维修成本,商家制定的新产品与再制造产品间的均衡售价差异反而会越小;3)当再制造产品质量水平较低时,制造商(零售商)总能在另一方采用再制造策略的情形下受益.The remanufactured products may complement the market and seize the new products demand.Thus,providing base warranty services for remanufactured products not only stimulates its demand,also hinders the sales of new products.Aiming at a two-tier supply cha in consisting of a manufacturer and a retailer,the article discusses the pricing decisions in the manufacturer remanufacturing mode and retailer remanufacturing mode.The results show that:1.In order to avoid the high warranty costs reducing the overall benefits of the supply chain,the remanufacturing strategy should not be adopted when the quality of remanufactured products is too low.2.To counter the warranty cost,the higher the failure rate of remanufactured products is,the smaller the difference between equilibrium prices for new product and the remanufactured product will be.3.When the quality of the remanufactu:red product is low,the manufacturer(the retailer)can always benefits from the other party’s adopting remanufacturing strategy.

关 键 词：再制造 质量 基础质保 供应链 

分 类 号：F274[经济管理—企业管理]