新形势下中小企业市场营销策略研究和启示  

Research and Enlightenment on the Marketing Strategy of Small and Medium Enterprises Under the New Situation

作　　者：刘莹 LIU Ying(Business School,University of International Business and Economics,Beijing 100000,China)

机构地区：[1]对外经济与贸易大学国际商学院

出　　处：《中小企业管理与科技》2019年第21期119-120,共2页Management & Technology of SME

摘　　要：在现代中小企业的发展中,市场营销部门需要在客户需求的基础上,充分结合企业的营销经验、消费者需求和现代科学技术,以战略产品和渠道应用作为目标,为客户提供更多的优质服务.In the development of modern small and medium enterprises, marketing departments need to provide more high-quality servicesto customers on the basis of customer needs, fully combining the marketing experience of enterprises, consumer needs, and modern science and technology, with strategic products and channel applications as objectives.

关 键 词：新形势 中小企业 市场营销 

分 类 号：F272[经济管理—企业管理]