YASO沙拉品牌营销管理问题及对策研究  

Research on Brand Marketing Management Problems and Countermeasures of YASO Salad

作　　者：李紫歌 LI Zi-ge(Wuxi Institute of Technology,Wuxi 214024,China)

机构地区：[1]无锡职业技术学院

出　　处：《价值工程》2019年第24期16-17,共2页Value Engineering

摘　　要：随着人们生活水平的提高,人们在满足温饱问题的情况下,更加重视饮食的健康.轻食已经成为人们所追求的时尚,轻食餐饮业逐步发展起来.为了能够使轻食餐饮更好的在江苏省发展起来,必须对轻食餐饮营销管理进行全面的分析.本次以江苏省苏州市姑苏滚绣坊66号YASO沙拉店为分析对象,对该模式的进行深度分析.With the improvement of people's living standards, people pay more attention to the health of diet while satisfying the problem of food and clothing. Light food has become the fashion that people are pursuing, and the light food and beverage industry has gradually developed. In order to enable light food catering to develop better in Jiangsu Province, a comprehensive analysis of light food catering marketing management must be carried out. The YASO Salad Shop, No. 66 Gusu Gunxiufang, Suzhou City, Jiangsu Province, was analyzed and the model was analyzed in depth.

关 键 词：YASO沙拉 轻食 外卖 

分 类 号：F274[经济管理—企业管理]