房地产新领域开拓与服务升级研究  

Research on New Field Development and Service Upgrading of China’s Real Estate

作　　者：谢海生[1] 张有坤[1] XIE Haisheng;ZHANG Youkun(Policy Research Center,Ministry of Housing and Urban-Rural Development,Beijing 100835,China)

机构地区：[1]住房和城乡建设部政策研究中心

出　　处：《建筑经济》2019年第9期5-9,共5页Construction Economy

基　　金：住房和城乡建设部政策研究中心课题“房地产业转型、升级与创新”(平安银行地产金融事业部委托)

摘　　要：房地产新领域的开拓是房地产产业转型升级的重要手段,而开拓新领域离不开服务升级。梳理房地产新领域开拓的思路,包括拓展细分市场、补齐供给短板和整合优势资源。然后总结房地产智能化、平台化和社群化的三大服务升级趋势,阐述各领域的服务升级路径。长租公寓应积极拓展增值服务,联合办公以产业增值服务为主,零售商业地产以休闲娱乐等体验为主,以及养老地产以增值服务满足差异化需求。New field development of real estate is an important means of transformation and upgrading for the real estate industry.And opening up new fields is inseparable from service upgrades.This paper sorts out the ideas for the development of new real estate fields,including expanding market segments,filling the short supply boards and integrating superior resources.Then,explains the service upgrade path in each field,also summarizes three major trends:intelligent,platformization and community.Long-term rental apartments should actively expand value-added services,co-working office mainly focuses on industrial value-added services,commercial real estate is mainly based on entertainment and other experiences,elderly care real estate to meet differentiated needs with value-added services.

关 键 词：房地产新领域 服务升级 细分市场 补齐短板 整合资源 

分 类 号：F407.9[经济管理—产业经济]