公平关切下供应链效率和公平度动态演进分析  

Dynamic Evolution of Supply Chain Efficiency and Fairness Degree under Fairness Concern

作　　者：覃燕红[1] 古玻 魏光兴[2] QIN Yan-hong;GU Bo;WEI Guang-xing(School of Management,Chongqing University of Technology,Chongqing 400054,China;School of Management,Chongqing Jiaotong University,Chongqing 400074,China)

机构地区：[1]重庆理工大学管理学院,重庆400054 [2]重庆交通大学管理学院,重庆400074

出　　处：《工业工程与管理》2019年第4期40-46,54,共8页Industrial Engineering and Management

基　　金：国家社会科学基金青年项目(16CGL017)

摘　　要：根据零售商公平关切信息非对称性和动态演进特征,将零供博弈信息结构分为4个演进过程,采用逆向归纳法求解各个过程中供应链主观效率和客观效率,以“公平熵”计算供应链主观公平度和客观公平度,从主观与客观两个维度分析供应链公平关切行为对供应链效率和公平度动态演进的影响。研究得出:供应链效率和公平度都依赖于零售商公平关切强度;虽然零售商公平关切行为能起到供应链“利润分配机制”的作用,但信息非对称性使得供应链不能兼顾效率和公平;处于供应链主导地位的供应商应降低批发价格让利给零售商、帕累托改进双方利润,最终改进供应链整体效率和公平度。According to the rationality degree of retailer and information completeness of fairness concern,the supplier-retailer transaction process can be divided into four stages.Then,the reverse induction method is used to calculate the subjective and objective efficiency of supply chain in each process,and the "fair entropy" is introduced to calculate the subjective and objective fairness degree of supply chain so as to analyze how the asymmetric fairness information affect the dynamic evolution of supply chain efficiency and fairness degree in terms of subjective and objective dimensions.The results show that both the efficiency and fairness degree of supply chain depend on the retailer’s fairness concern intensity;although the retailer’s fairness concern can play the role of "profit distribution mechanism" in the supply chain,the retailer’s fairness concern behavior and asymmetry information make the supply chain unable to give consideration to efficiency and fairness;the supplier in the leading position of supply chain should reduce the wholesale price to give profits to retailer and Pareto to improve their own and retailer profits,and thus increase the overall efficiency and fairness degree of supply chain.

关 键 词：信息非对称 公平关切 供应链效率 公平度 动态演进 

分 类 号：F274[经济管理—企业管理]