众包市场IT服务提供商评价体系构建  

Establishment of an Evaluation System for IT Service Providers in Crowdsourcing Market

作　　者：刘景方[1] 姜骁宴 LIU Jingfang;JIANG Xiaoyan(School of Management,Shanghai University,Shanghai 200444,China)

机构地区：[1]上海大学管理学院

出　　处：《系统管理学报》2019年第5期857-863,共7页Journal of Systems & Management

基　　金：国家自然科学基金资助项目(71301102,91646205);上海市自然科学基金资助项目(19ZR1419400)

摘　　要：基于中国众包市场猪八戒网站中的用户评论数据和IT外包相关文献,使用理论分析和实证研究相结合的方式,提取了与IT服务提供商实力相关的若干因素,在指出平台原始评价体系的不合理之处的同时,构建了众包市场IT服务提供商评价体系;利用本文构建的评价体系,分析各类店铺在新评价体系各指标下的表现,并为其运营提出合理的建议。综合使用的理论与实证研究的方法构建评价体系,对挖掘互联网用户评论商业价值具有探索性意义;同时,研究中构建的评价体系对于完善我国众包市场功能、提升IT服务提供商运营水平具有重要意义。Based on the relevant researches on IT outsourcing and online reviews in China's IT crowdsourcing market, this paper extracted factors related to the strength of service providers by combining theoretical analysis and empirical methods, pointed out the unreasonable aspects of the original evaluation system, and established a new evaluation system. Then, it analyzed the performance of all kinds of stores under the new evaluation system and proposed reasonable suggestions for their operation using the evaluation system which was established in this paper. The findings indicate that the evaluation system established by comprehensive use of theoretical analysis and empirical methods has exploratory significance to explore the commercial value of online reviews;meanwhile? the evaluation system which was established in the research has great significance to improve the function of crowdsourcing market and improve the operation level of IT service providers in China.

关 键 词：用户评论 IT众包 评价体系 IT外包 

分 类 号：F272.3[经济管理—企业管理]