体育小镇背景下休闲体育与乡村旅游发展研究——以四川省为例  

Research on the Development of Leisure Sports and Rural Tourism in the Context of Sport Towns——Take Sichuan Province as An Example

作　　者：蒲西安 王春华[1] 彭雪玲[1] Pu Xi’an;Wang Chunhua;Peng Xueling(Urban Vocational College of Sichuan,Chengdu 610101,Sichuan,China)

机构地区：[1]四川城市职业学院

出　　处：《体育科技文献通报》2019年第10期13-14,20,共3页Bulletin of Sport Science & Technology

基　　金：四川省教育厅一般课题,课题名称:四川民俗民间体育与乡村旅游互动发展研究(项目编号:TY2018311)

摘　　要：文章采用文献资料法、调查法、访谈法等,对四川省已获批的17个休闲体育特色小镇进行了调查和访谈,其结果发现:1.部分管理人员对国家政策理解不透彻,目标不明确;2.没有因地制宜,体现特色;3.对市场了解不够,开展项目不科学;4.体育相关产业跟不上,配套设施不完善。建议:1.提高管理人员或参与人员的整体专业素质;2.多走访、调研,了解市场,对本地体育小镇类型给予合理定位,突出特色,不要盲目追求即时效益。3.加强政府和企业资金的融合,注重休闲体育与旅游循环消费,构建科学合理的消费模式。By using the methods of literature,investigation and interview,this paper investigates and interviews 17 leisure sports towns in Sichuan province.The results show that:1.Some managers do not have a thorough understanding of national policy with unclear objectives.2.There are neither enough adaptation to local conditions,nor reflection on the characteristics.3.There is a lack of understanding of the market with scientific projects carried out.4.Sports-related industries cannot keep up,and supporting facilities are not perfect.Suggestions:1.Improve the overall professional quality of managers or participants.2.Do more visits and research to understand the market,and give reasonable positioning to the type of local sports towns,highlight their features,rather than blindly pursue immediate benefits.4.Strengthen the integration of government and enterprise funds,pay attention to the recycling consumption of leisure sports and tourism,and build a scientific and reasonable consumption pattern.

关 键 词：体育小镇 休闲体育 体育旅游 体育消费 

分 类 号：G895[文化科学—体育学]