美食类微信公众号标题语及受众关注度研究——以成都、广州为例  

A study on the headlines of WeChat public account for diet and audience attention—— Taking Chengdu and Guangzhou as examples

作　　者：石琳[1] SHI Lin(College of Literature Journalism and Communication, Southwest Minzu University, Chengdu Sichuan 610041, China)

机构地区：[1]西南民族大学文学与新闻传播学院

出　　处：《美食研究》2019年第3期13-19,共7页Journal of Researches on Dietetic Science and Culture

基　　金：国家语委科研项目(YB135-79);中央高校基本科研业务费专项资金项目(2019SQN21)

摘　　要：新媒体时代美食类微信公众号已成为助推美食文化传播、构建都市美食时尚、拉动大众美食消费、打造城市美食形象的新途径,而公众号推文标题的内容则在很大程度上影响着受众的阅读兴趣与消费行为。考察成都、广州两地搜索热度及阅读量排名靠前的两个美食类微信公众号推文标题语的语码构成规律,分析二者在制作编写和传播机制上的异同,阐释标题语背后所折射的美食流行趋势的变化,以及大众美食消费心理与行为的嬗变。The WeChat public account for diet in the new media era has become a new way to promote the spread of food culture, build urban food fashion, stimulate the consumption of popular diet, and create the image of urban diet. The content of the public tweet titles are largely affected by the audience's reading interests and consumer behavior. By investigating the coding structure of the two food-based WeChat public typographic titles in Chengdu and Guangzhou, the similarities and differences between the two titles in terms of production and communication mechanisms were analyzed, and the meanings of the titles and the changes in the refraction of food trends, as well as the changes in the psychology, and behavior of mass food consumption were explained.

关 键 词：微信公众号 受众关注度 美食文化 美食传播 美食经济 

分 类 号：TS971.2[轻工技术与工程]