基于游客体验的南通寺街历史街区旅游开发研究  

Research on Tourism Development of Nantong Temple Street Historical District Based on Tourists’ Experience

作　　者：高鹏[1] 朱琳 王金兰[1] GAO Peng;ZHU Lin;WANG Jin-lan(School of Geographic Science,Nantong University,Nantong 226007,China)

机构地区：[1]南通大学地理科学学院

出　　处：《南通航运职业技术学院学报》2019年第3期5-9,共5页Journal of Nantong Vocational & Technical Shipping College

基　　金：南通市社科基金一般课题（2019BNT021）;南通市科协软科学课题（2017N009）

摘　　要：随着城市化进程的加快,旅游者的消费观念和行为也随之改变,体验与旅游的相互融合也改变了传统旅游的形式。近年来,越来越多的旅游者开始前往历史街区旅游,因此如何使历史街区吸引更多的游客,提高游客体验,已经成为旅游界研究的一个热点课题。以南通寺街为例,从游客体验的角度研究历史街区,分析了历史街区游客体验的动机、内容、影响因素,并结合成熟历史街区的游客体验开发,对南通寺街在游客体验背景下存在的如资源类型单一、环境破坏严重、旅游设施不全、开发力度不足等问题进行了分析讨论,并提出了相应解决对策——“人性化”开发、改善环境与旅游基础设施、营造文化氛围、扩大宣传、联动开发,以期能够对南通寺街进行深度旅游开发,提高游客体验质量。With the acceleration of urbanization,tourists’consumption concept and behavior have also changed.The integration of experience and tourism has also changed the form of traditional tourism.In recent years,more and more tourists have begun to visit historical districts.Therefore,how to make historical districts attract more tourists and improve their experience has become a hot topic in the tourism industry.Taking Nantong Temple Street as an example and from the perspective of tourist experience,this article studies the historical district,analyzes the motivation,content and influencing factors of tourist experience in the historical district.Combining the tourist experience development of mature historical districts and under the background of tourist experience in Nantong Temple Street,it analyzes and discusses the problems such as homogenous resource type,serious environmental damage,incomplete tourism facilities,and insufficient development etc.,and proposes corresponding solutions-“humanized”development,improvement of environmental and tourism infrastructure,creation of cultural atmosphere,expansion of publicity and joint development,in order to carry out further tourism development for Nantong Temple Street and improve the quality of visitors’experience.

关 键 词：游客体验 历史街区 南通寺街 旅游开发 

分 类 号：F590.31[经济管理—旅游管理]