基于生命周期学习的动态库存与定价集成决策  

Integrated dynamic inventory and pricing based on product lifecycle learning

作　　者：高峻峻[1] 陈煜 GAO Junjun;CHEN Yu(School of Sydney Institute of Language and Commerce,Shanghai University,Shanghai 201800,China)

机构地区：[1]上海大学悉尼工商学院

出　　处：《上海大学学报（自然科学版）》2019年第5期807-816,共10页Journal of Shanghai University:Natural Science Edition

基　　金：国家自然科学基金资助项目(70972106);上海市自然科学基金资助项目(09ZR1411000,09ZR1412600);上海市教委科研创新基金重点项目(10ZS66)

摘　　要：将生命周期学习引入流行品需求管理,构建了动态定价与库存的集成决策模型.首先,假定某零售商在销售季节前依据生命周期预测结果来决策订货量,在销售过程中实时进行生命周期学习,根据学习结果来确定补货时间点、补货量以及在关键时间点零售价调整的方案;然后,将该模型应用于某鞋品供应链,并对初始销量和价格弹性系数进行敏感性分析.计算结果表明,基于生命周期学习的动态定价与动态库存集成决策是解决流行品供应链高需求波动的有效方案.An integrated decision model of dynamic pricing and inventory is established by incorporating product lifecycle learning into demand management for fashion products. Suppose a retailer places an order with reference to the demand forecast made through product lifecycle estimation before the sales season. Then, in the sales process, product lifecycle learning is reflected in updating the real sales data. And based on the learning result, both the inventory replenishment decision and dynamic pricing decision are made. Specifically, this integrated decision model is used in a footwear supply chain for sensitivity analysis on initial selling and price elasticity, and the result shows that the decision model is an effective solution for fluctuation of demand in the supply of fashion products.

关 键 词：产品生命周期管理 动态定价 动态库存决策 流行品 

分 类 号：F273[经济管理—企业管理]