基于择校因素的高职院校自主招生营销策略研究  

Study of the Enrollment Marketing Strategy based on the survey of students ’college choice

作　　者：李艳 张伟[2] Li yan;Zhang wei(Anhui Zhong-Ao Institute of Technology Anhui Hefei 230031;University of Science and Technology of China Anhui Hefei 230031)

机构地区：[1]安徽中澳科技职业学院,安徽合肥230031 [2]中国科学技术大学,安徽合肥230031

出　　处：《山东农业工程学院学报》2019年第10期110-111,114,共3页The Journal of Shandong Agriculture and Engineering University

基　　金：2015年安徽省人文社科重点项目“基于关系营销理论的高职院校自主招生策略研究”研究成果，项目编号为（SK2015A701）

摘　　要：生源是高校的生命线,在高校生源双下降的大背景下,市场营销策略对于高校的招生起到了关键性的作用。全面而客观的分析毕业生的择校因素能够指导各高校制定合适的招生营销策略。with the decline of the quality and quantity of the students in vocational school,the enrollment competition is becoming increasingly fierce,hence marketing strategy is key to the enrollment of each college.A comprehensive survey of the student’s choice of college can help the admission office to make up a proper enrollment strategy.

关 键 词：高职院校 择校因素 招生策略 

分 类 号：G646[文化科学—高等教育学]