扎根范式下虚拟企业战略演进过程及机理的研究  

Grounded paradigm of virtual enterprise’s strategic evolution process and its mechanism

作　　者：衡量 贾旭东[2] 李飞[1] Heng Liang;Jia Xudong;Li Fei(School of Management,Lanzhou University,Lanzhou 730000,Guansu,China;School of Economics and Management,Tsinghua University,Beijing 100084,China)

机构地区：[1]清华大学经济管理学院,北京100084 [2]兰州大学管理学院,甘肃兰州730000

出　　处：《科研管理》2019年第7期152-162,共11页Science Research Management

基　　金：国家自然科学基金项目:“基于经典扎根理论的虚拟企业供应链可靠性及其测度研究”(项目编号:71672078);国家自然科学基金项目:“基于扎根理论的企业组织虚拟演化机理及测度研究”(项目编号:71072069);国家社会科学基金项目:“中国百货商店演化轨迹及未来走向研究”(10BJY086);清华大学经济管理学院中国零售研究中心项目:“中国零售业态适应和成长问题研究”(100004002)

摘　　要：虚拟企业作为适应动态复杂市场环境的主要组织形式,其战略演进过程及作用机理是本文研究的核心问题。本文以三家典型企业为样本,采用中国管理扎根研究范式,发现了虚拟企业战略演进的两个过程:在市场环境影响下,领导者认知满足利益相关者的生存需求,形成虚拟企业初级阶段的战略;领导者认知满足利益相关者的成长需求,并积极响应市场环境,形成虚拟企业成熟阶段的战略,领导者认知是推动不同战略过程转变的关键影响因素。伴随领导者认知地位从被动向主动转变,战略演进过程呈现出“随行就市”和“造势入市”的特征。本文通过认知地图的方式结合战略演进过程的特征,构建出符合虚拟企业战略演进过程特征的动态连续“W”模型,形象深入地剖析了虚拟企业战略演进过程的内在动因与形成机理,为后续详尽的探究虚拟演进理论提供了可能的视角。Virtual enterprise(VE)is a dynamic organizational form,and its strategy formulation is completed by both the main and member enterprises,and the strategic structure changes due to the difference in the core competence of the main alliance.The VE is a main organization form to suit the dynamic complex market environment.VE's strategy evolution and its mechanism become a core issue of the research.Using three enterprises cases,the article adopts grounded research paradigm of Chinese management to find different math of VE's strategic formation.The VE in this paper has gone through the initial stage and maturestage.Strategic path of the initial stage:under the influence of the market environment,leaders recognize and meet the survival needs of stakeholders to form the strategy of the initial stage of VE.The strategic path of the mature stage is:leaders recognize and meet the growth needs of stakeholders,and actively respond to the market environment to form the strategy of the mature stage of virtual enterprises.In initial stage,the leader cognition impacts the stakeholders’survival demand under the market environment.Then,the strategy is formulated in the VE’s primary stage.In mature stage,the leader cognition impacts the stakeholders'growing demand.This way affects the market environment.Then,the strategy is formulated in the VE's mature stage.Among these,leader cognition is a key factor to put forward strategic formation.With the leader cognition change from initiative to passivity,these are showing the formation's features of strategy influenced by market and market influenced by strategy.Using the way of promoting enterprise behavior to society behavior,the article constructs the continuously dynamic‘W’model and the model of leader cognition influencing organization development,in order to further explain the motivation and mechanism in process of VE's strategy evolution.Leadership cognition is characterized by both continuity and fragmentation.The leader’s passive cognitive fragment comes from the in

关 键 词：中国管理扎根研究范式 虚拟企业 战略演进“W”模型 领导者认知 

分 类 号：F270.7[经济管理—企业管理]