苏宁易购盈利模式分析  

Analysis of Suning Profit Model

作　　者：张锦欣 郑宇[1] ZHANG Jin-xin;ZHENG Yu(School of Economics and Management,Nanjing Forestry University,Nanjing 210037,China)

机构地区：[1]南京林业大学经济管理学院

出　　处：《物流工程与管理》2019年第8期136-137,121,共3页Logistics Engineering and Management

摘　　要：“互联网+”时代的到来,再一次提升了我国学者对于电子商务的研究热情,其中,盈利模式作为一个企业经营和财务状况的重要组成部分值得深入研究,文中选取了近两年发展势头良好的苏宁易购企业,从影响盈利模式的五要素,从利润对象、利润点、利润杠杆、利润来源和利润屏障逐一分析,希望能给其他同行企业带来启发和借鉴。The arrival of the“Internet+”era has once again enhanced the enthusiasm of Chinese scholars for e-commerce research.The profit model as an important part of business management and financial status is worthy of further study.This paper selects the typical enterprise Suning.Com.Co.Ltd.,which has developed well in the past two years.E-commerce,from the five factors affecting the profit model,from the profit object,profit point,profit leverage,profit source and profit barrier,analyzes one by one,hoping to bring inspiration and reference to other peer companies.

关 键 词：电子商务 盈利模式 苏宁易购 

分 类 号：F253.5[经济管理—国民经济]