The Construal of Multi-modal Metaphor in Public Service Advertisements between China and America  

作　　者：姜慧慧 李华东[1] 

机构地区：[1]杭州电子科技大学外国语学院

出　　处：《海外英语》2019年第13期249-250,257,共3页Overseas English

基　　金：国家社科基金一般项目(项目编号:17BYY103);杭州电子科技大学研究生核心课程项目(项目编号:HXKC2016029)

摘　　要：Based on the theory of Forceville’s multi-modal metaphor,this paper adopts qualitative and quantitative research methods to analyze 60 social safety ads both in China and America,trying to demonstrate the similarities and differences between the chosen social safety ads in using multi-modal metaphor and discussing the factors that caused these differences.Based on the theory of Forceville’s multi-modal metaphor, this paper adopts qualitative and quantitative research meth-ods to analyze 60 social safety ads both in China and America, trying to demonstrate the similarities and differences between thechosen social safety ads in using multi-modal metaphor and discussing the factors that caused these differences.

关 键 词：MULTI-MODAL METAPHOR social safety ADVERTISEMENTS COMPARATIVE analysis 

分 类 号：H0[语言文字—语言学]