对自然科学类博物馆微信公众号运营的思考——以上海自然博物馆为例  

Thoughts on the operation of WeChat in the natural science museums: The case study of Shanghai Natural History Museum

作　　者：刘哲[1] 宋婉莉 周明 LIU Zhe;SONG Wanli;ZHOU Ming(Shanghai Natural History Museum(branch of Shanghai Science&Technology Museum))

机构地区：[1]上海自然博物馆(上海科技馆分馆)

出　　处：《科学教育与博物馆》2019年第4期297-301,共5页Science Education and Museums

摘　　要：近年来,博物馆作为文化传播与沟通的场所,逐渐由以藏品为中心转向以人为中心、以社会需求为中心。博物馆微信公众号的建设正是实现这一转变的重要途径之一。运用教育学、传播学的理论及方法,论述自然科学类博物馆微信公众号的特点,并选取国内省、市代表性场馆的微信公众号,分析其运营现状。同时,以上海自然博物馆为例,在总结工作经验的基础上,提出一些意见与建议。Recent years,as a place for cultural communication,museums are shifting from the focus on collection to the people-centered and social needs.The construction of WeChat is one of the important ways to achieve this transformation.This paper uses the theories and methods of pedagogy and communication to discuss the characteristics of WeChat in the natural science museums,and select the representative,than analyze its operational status quo.At the same time,taking an example of Shanghai Natural History Museum,summarize the experience of the past few years,introduce the problems existing in the operation process,and put forward some advices and suggestions.

关 键 词：科学传播 新媒体 微信运营 

分 类 号：G26[历史地理—考古学及博物馆学]