转型期后发企业核心能力构建研究——格力电器朱江洪的管理之道  

Research on the Construction of Core Competence of Chinese Later Comer Firms during the Transitional Period——Management Thoughts of Entrepreneur ZHU Jianghong of GREE Electric Appliances, Inc.

作　　者：刘朔[1,2] 蓝海林[1,2] 柯南楠 LIU Shuo;LAN Hailin;KE Nannan(South China University of Technology,Guangzhou,China)

机构地区：[1]华南理工大学工商管理学院,广州市510640 [2]华南理工大学中国企业战略管理研究中心

出　　处：《管理学报》2019年第9期1265-1278,共14页Chinese Journal of Management

基　　金：教育部哲学社会科学研究重大课题攻关资助项目(15JZD020);教育部人文社会科学研究规划基金资助项目(17YJA630006);国家社会科学基金资助重大项目(16ZDA013)

摘　　要：采用纵向案例方法,以过程研究为视角,在梳理各阶段内、外部环境变化与具体管理挑战的基础上,通过对朱江洪两类战略决策及其在后发企业逐步构建核心能力作用机制上的剖析,提炼出具有特殊情境价值的管理思想。研究结果发现,该管理思想贯穿格力电器实施赶超的3个阶段,有效地应对了中国情境的双重影响,使格力电器在制造、研发、渠道等多个价值链关键环节以独特的"格力模式"构建了多种关键竞争优势,是通过专业化经营成功构建企业核心能力并赶超国内外领先企业的经典案例。通过对朱江洪管理思想的提炼与解读,丰富了后发企业核心能力构建的相关理论,为中国转型期企业核心能力构建的逻辑思路提供了有利的实践证据,也为中国后发企业赶超实践提供了有益启示。Adopts the longitudinal case study method and from the perspective of process research,and based on the analysis of the changes in the internal and external environments and the specific management challenges in each stage, the research analyzes Zhu Jianghong’s two types of strategic decision-making modes and excavating the mechanism of the core competence of the latecomer firms to extract the Zhu Jianghong’s management thoughts of special situational value. This study finds that this management thought runs through the three stages of the catching-up of Gree., effectively copes with the dual impact of China context, and enables Gree. to construct a series of key competitive advantages with its unique "Gree Model" in many key segments of the value chain, such as manufacturing, R&D, and distribution channels. It enabled Gree. become the one that successfully builds enterprise’s core competence through specialized operation and catches up with leading enterprises at both home and abroad. The research enriches the relevant theories of the core competence construction of the latecomer firms by theorizing the thoughts of Zhu Jianghong’s enterprise core competence construction, and provides beneficial practical evidence for the logical model of the core competence construction of the enterprises in the Chinese context, and also provides beneficial enlightenment for the practice of catching up with and surpassing of the late-developing enterprises in China.

关 键 词：企业家 管理思想 后发企业 核心能力 

分 类 号：C93[经济管理—管理学]