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作 者:丁亚平[1] 陈晓萌 DING Ya-ping;CHEN Xiao-meng(Research Institution of Film and TV Art,Chinese National Academy of Arts,Beijing 100029;Faculty of Art and Design,Zhejiang University of Technology,Hangzhou,Zhejiang 310014)
机构地区:[1]中国艺术研究院电影电视艺术研究所,北京100029 [2]浙江工业大学设计艺术学院,浙江杭州310014
出 处:《艺术百家》2019年第4期128-140,共13页Hundred Schools In Arts
摘 要:2018年的中国电影处在一个微妙的转折阶段.一方面,电影创作更加多元化,题材、主题、类型等方面都有所拓展和深化,出现了一批优秀的高品质电影;另一方面,在市场层面,电影观众消费更趋理性,绵延数年的“IP+流量明星”策略遇冷,多部“IP+流量明星”配置的作品遭遇到了前所未有的打击,与口碑拉动电影消费、优质的原创作品广受市场追捧和叫好又叫座,形成了鲜明对比.这一现实,无疑将倒逼电影产业内部调整,尊重观众,着意进行电影内容、品质升级.The Chinese film in 2018 was in a delicate turning stage.On one hand,film creation was more diversified,and the subject,theme,and type have been expanded and deepened,with a number of outstanding high-quality movies appearing;On the other hand,at the market level,the consumption of moviegoers has become more rational.The"IP+Traffic Star"strategy going on for several years has became cold,and many works on"IP+Traffic Star"encountered an unprecedented blow.Another type of movies formed a sharp contrast,which were pulled with public praise and high-quality origination,and then acquired excellent market performance.This reality will undoubtedly promote the internal adjustment of the film industry to respect moviegoers and focus on film content and quality upgrading.
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