适应西部高校中外合作办学的招生策略探究——以长安大学中外合作办学项目为例  

Exploration on the Enrollment Strategy of China-foreign Joint-run Programs in Western China’s Universities——Taking the China-foreign Joint-run Program of Chang’an University as an Example

作　　者：蒋在文[1] 汪海年[1] 罗涛[1] JIANG Zaiwen;WANG Hainian;LUO Tao(Chang'an University,Xi'an Shaanxi,710064,China)

机构地区：[1]长安大学

出　　处：《创新创业理论研究与实践》2019年第16期125-127,共3页The Theory and Practice of Innovation and Enterpreneurship

基　　金：陕西省高等教育学会“十三五”规划课题“适应西部地区发展需求的中外合作办学模式研究(项目编号:XGH1615)”支持的研究成果

摘　　要：中外合作办学为较为新兴的办学模式,学生家长的认可度并不高。此外,中外合作办学因特殊的审批制度和办学要求,招生政策和培养模式也有普通的办学模式相差很大,这就导致中外合作办学招生面临多重挑战。该文将简要分析中外合作办学招生工作的困境,并以长安大学中外合作办学项目招生情况为例,总结分析适应西部高校中外合作办学的招生策略。China-foreign joint-run program is a relatively new mode of school-running,and the recognition of students'parents is not high.In addition,due to the special examination and approval system and the requirements of running a school,the enrollment policy and training mode of China-foreign joint-run programs also differ greatly from the general mode of running a program,which leads to multiple challenges in the enrollment of China-foreign joint-run program.This paper will briefly analyze the dilemma of China-foreign joint-run program enrollment,and take the enrollment of China-foreign joint-run program of Chang'an University as an example to summarize and analyze the enrollment strategies adapted to China-foreign joint-run program in Western China’s universities.

关 键 词：中外合作办学 西部高校 招生策略 

分 类 号：G647.32[文化科学—高等教育学] G648.9[文化科学—教育学]