A Reception-Theoretic Approach to the Advertising Translation Criterion  

作　　者：李斐然 徐海女[1] LI Fei-ran;XU Hai-nv(School of Foreign Languages,Nanjing University of Chinese Medicine,Nanjing 210023,China)

机构地区：[1]南京中医药大学外国语学院

出　　处：《海外英语》2019年第17期166-167,共2页Overseas English

基　　金：江苏省高等学校大学生创新训练计划项目“目的论视阈下中医药企业外宣英译问题与对策”（项目编号：201810315074Y）的阶段性成果

摘　　要：This paper explores advertising translation criterion from the perspective of Reception Theory,and presents that the triad of“faithfulness,expressiveness,and closeness”can be adopted as advertising translation criteria with new interpretations,concerning the objective in advertising translation,the prerequisite for efficient advertising translation.This paper explores advertising translation criterion from the perspective of Reception Theory,and presents that the triad of "faithfulness,expressiveness,and closeness" can be adopted as advertising translation criteria with new interpretations,concerning the objective in advertising translation,the prerequisite for efficient advertising translation.

关 键 词：ADVERTISING TRANSLATION CRITERIA RECEPTION THEORY 

分 类 号：H159[语言文字—汉语]