基于CWW评价包装造型感性方法研究  

Evaluation method packaging shapes kansei based on computing with words

作　　者：宁廷州 张敬芝[1] 葛美芹 NING Ting-zhou;ZHANG Jin-zhi;GE Mei-qin(College of Mechanical and Electrical Engineering,Zaozhuang University,Zaozhuang,Shandong 277160,China)

机构地区：[1]枣庄学院机电工程学院

出　　处：《食品与机械》2019年第10期83-87,共5页Food and Machinery

基　　金：枣庄市科技计划项目（编号：2019GX10）;枣庄学院博士科研启动基金项目（编号：2018BS030)

摘　　要：为准确反映消费者感性认知的不确定性,以犹豫模糊语言术语集描述消费者主观判断,分析其运算规则,构建语言计算(computing with words,CWW)犹豫模糊模型。实例分析表明,以犹豫模糊术语集描述消费者感性偏好并利用语言计算实现信息集结,有助于准确反映消费者主观认知,减少消费者对包装造型感性判断的不确定性。In order to accurately reflect the uncertainty of consumers'perceptual perception,this paper describes consumers'subjective judgment with hesitant fuzzy linguistic terminology set,analyses its operation rules,and constructs hesitant fuzzy CWW(computing with words)model.The case study shows that the aggregation of consumers'perceptual preferences in hesitant fuzzy terms and the realization of information aggregation through linguistic computation can help accurately reflect consumers'subjective perception,reduce consumers'uncertainty in perceptual judgment of packaging shape and support industrial designers to deal with consumers’kansei opinions more accurately.

关 键 词：感性评价 语言计算 语言变量 犹豫模糊语言术语集 包装造型 

分 类 号：G63[文化科学—教育学]