通感在线上购物界面设计中的应用研究  

APPLICATION OF SYNTHETIC IN SHOPPING INTERFACE DESIGN

作　　者：陈柯辰 蒋晓[1] CHEN KE CHEN;JIANG XIAO

机构地区：[1]江南大学设计学院

出　　处：《设计》2019年第19期141-143,共3页Design

摘　　要：对通感在线上购物界面设计中的运用进行分析,以提高用户的线上购物体验。基于通感理论,分别分析了线上购物界面中影响通感体验的视、听、触觉三要素,从而指导线上购物界面的设计。得出线上购物界面设计中通感的应用方式。线上购物界面在设计时从用户视觉、听觉、触觉三方面出发,并基于用户的感官经验,将用户的想象联想和认知理解联系在一起,让用户在线上购物时获得愉悦的情感体验。Analyze the application of the online shopping interface design on the synaesthesia,in order to improve the online shopping experience.Based on the synaesthesia,the perspectives of vision,hearing and touch influencing the synaesthesia experience in the online shopping interface are analyzed respectively,thus guiding the design of the interface.The application direction of the online shopping interface design on the synaesthesia is obtained.The online shopping interface is designed from the perspectives of user vision,hearing and touch,and based on the user's experience,linking the user's imagination and understanding,so that users can enjoy a pleasant experience when shopping online.

关 键 词：通感 购物界面 情感体验 

分 类 号：J05[艺术—艺术理论]