论彝族视觉符号在土特产品牌设计中的应用  

APPLY THE YI NATIONALITY VISUAL SYMBOLS TO THE BRAND DESIGN OF SPECIAL LOCAL PRODUCT

作　　者：王凯霖 王佳[1] WANG KAILIN;WANG JIA

机构地区：[1]首都师范大学美术学院

出　　处：《设计》2019年第17期156-158,共3页Design

摘　　要：中国的少数民族众多且各具不同的民族特色,通过对彝族视觉符号的研究了解彝族符号的意义与价值,可以将其应用于视觉传达设计中。梳理彝族视觉符号的构成特征以及符号的文化内涵,在理解这些之后可以取其精华,去其糟粕,对这些视觉符号进行再设计,深化彝族传统符号的视觉语言。了解彝族传统视觉符号特色,并将其与现代的构成方式相结合,运用在设计之中。The Chinese minority nationalities have many and different national characteristics,through the study of Yi nationality visual symbols to understand the meaning and value of Yi nationality symbols,it can be applied to visual communication design.the composition and cultural connotation of Yi visual symbols were combed.After understanding them,the essence and dross of Yi visual symbols could be removed,the visual symbols could be redesigned,and the visual language of Yi traditional symbols could be deepened.To understand the characteristics of traditional visual symbols of the Yi nationality,and to combine them with modern methods of composition,and apply them in the design.

关 键 词：彝族视觉符号 抽象几何 品牌设计 

分 类 号：J042[艺术—艺术理论]