“互联网+”变革农产品营销分析  

Marketing Transformation of Agricultural Products with Internet+

作　　者：白平[1] 宋晓雅 康霏 BAI Ping;SONG Xiaoya;KANG Fei

机构地区：[1]西安石油大学经济管理学院

出　　处：《商业经济》2019年第10期128-130,共3页Business & Economy

基　　金：陕西省社科界2019重大理论与现实问题研究项目：打造陕西成为丝绸之路经济带运输相通枢纽的研究(2019C118);2018年陕西省大学生创新创业训练计划项目阿可香的“互联网+”变革研究(201819064)

摘　　要：农业在我国国民经济中处于基础性地位,“互联网+”与农业相结合,使我国农产品营销模式发生了巨大变革,正逐渐迈向一个智能化的发展阶段。从渠道、定价、生产、交易等方面分析我国农产品营销模式的“变革”,并就变革中的一些问题提出针对性解决措施,以完善我国农产品营销模式变革,加快乡村振兴建设步伐。Agriculture is in a fundamental position in China's national economy.The combination of Internet and agriculture has made great changes in the marketing mode of agricultural products in China,and is gradually moving towards an intelligent stage of development.This paper analyses the transformation of the marketing mode of agricultural products in China from the aspects of channels,pricing,production and trading,and puts forward some corresponding measures to solve some problems in the transformation,so as to perfect the reform of the marketing mode of agricultural products in China and speed up the pace of Rural Revitalization.

关 键 词：互联网+ 农产品 农产品营销 

分 类 号：F270[经济管理—企业管理]