知识共享要素差异化下的旅游虚拟社区分类研究  

Research on the Classification of Tourism Virtual Communities under the Differentiation of Knowledge Sharing Elements

作　　者：秦琴[1] 何晓兰[1] Qin Qin;He Xiaolan(School of Economics and Management,Southwest University of Science and Technology,Mianyang Sichuan 621000)

机构地区：[1]西南科技大学经济管理学院

出　　处：《情报探索》2019年第11期13-19,共7页Information Research

基　　金：四川旅游发展研究中心项目“旅游虚拟社区应急管理知识共享机制设计”(项目编号：LYC18-14)研究成果之一

摘　　要：[目的/意义]科学划分旅游虚拟社区类型并分析其在知识共享上的差异,有利于不同旅游虚拟社区间相互借鉴、整合资源,对优化社区管理策略也有极为重要的现实价值和意义。[方法/过程]在分析旅游虚拟社区特征和构建旅游虚拟社o区知识共享模式的基础上,根据知识共享要素差异对旅游虚拟社区进行分类对比,然后对6个典型旅游虚拟社区的知识共享主客体状况进行了数据调查,最后以定性和定量相结合的方式比较分析两类社区知识共享差异。[结果/结论]发现旅游虚拟社区可分为辅助宣传类和核心业务类,两类社区在知识共享要素表现上存在差异,据此提出针对性的建议以促进旅游虚拟社区知识共享。[Purpose/significance]Scientific classification of tourism virtual communities and analysis of their differences in knowledge sharing are conducive to the mutual learning and integration of resources between different tourism virtual communities and the optimization of community management strategies.[Method/process]Based on the analysis of the characteristics and the construction of knowledge sharing model of tourism virtual community,the paper classifies and compares the tourism virtual communities according to the differences of knowledge sharing elements.Then,the paper investigates the data of the subject and object of knowledge sharing in six typical tourism virtual communities.At last,the paper does a comparative analysis of differences between the two categories of communities’knowledge sharing in a qualitative and quantitative way.[Result/conclusion]It is found that tourism virtual communities can be divided into auxiliary publicity category and core business category,and there are differences in the expression of knowledge sharing elements between the two categories of communities.Based on this,the paper puts forward some specific suggestions to promote the knowledge sharing of tourism virtual communities.

关 键 词：旅游虚拟社区 类型特征 知识共享 要素差异 

分 类 号：G358[文化科学—情报学]