高职院校思想政治教育微传播效果研究——以江苏某一高职院校为例  

Micro-communication Effects of Ideological and Political Education in Higher Vocational Colleges——Taking a Higher Vocational College in Jiangsu as an Example

作　　者：肖君宜 XIAO Jun-yi(Institute of Nanjing Vocational Transport Technology,Nanjing Jiangsu 210000,China)

机构地区：[1]南京交通职业技术学院

出　　处：《湖北开放职业学院学报》2019年第20期101-102,共2页Journal of Hubei Open Vocational College

摘　　要：在微传播时代背景下,高校思想政治教育传播模式也发生了变化,高职院校为实现立德树人的教育目标,积极运用微传播手段创新思想政治教育方法。本文以江苏某一高职院校为例,对415名高职学生进行了问卷调查,结果表明高职院校思想政治教育微传播效果取得一定成效,但仍存在思想政治教育主体主动传播意识薄弱、思想政治教育微传播信息不引人、学生参与积极性不高等问题。高职院校应该进一步提高思想政治教育微信息的质量,充分调动辅导员等思想政治教育主体主动参与高校思想政治教育微传播的积极性,同时加强思想政治教育引领,加强高职学生对社会主流价值观的认同。Under the background of micro-communication era,higher vocational colleges actively use new media to innovate the methods of ideological and political education in order to achieve the educational goal of strengthening moral education and cultivating people.Taking a higher vocational college in Jiangsu as an example,415 students were surveyed by questionnaire.The results show that the effect of micro-dissemination of ideological and political education in higher vocational colleges has achieved certain results,but there are still some problems such as weak awareness of active dissemination of ideological and political education subjects and inappropriate information of micro-dissemination of ideological and political education.Higher vocational colleges should further improve the quality of ideological and political education information,and fully mobilize the enthusiasm of counselors and other ideological and political education subjects.

关 键 词：高职院校 思想政治教育微传播 传播效果 思想政治教育信息 

分 类 号：G641[文化科学—高等教育学]