从短视频看传统文化的现代传播模式及创新  

Viewing the Modern Communication Mode and Innovation of Traditional Culture from Short Videos

作　　者：包学敏[1] 刘恋[1] BAO Xue-min;LIU Lian(Heihe University,Heihe Heilongjiang 164300,China)

机构地区：[1]黑河学院

出　　处：《湖北开放职业学院学报》2019年第20期193-194,共2页Journal of Hubei Open Vocational College

基　　金：黑龙江省哲学社会科学规划课题“黑龙江省鄂伦春族桦树皮文化的数字化保护与新媒体传播策略研究”的研究成果(项目编号:18XWE588)

摘　　要：在当下移动互联网的时代,短视频的迅速发展,正是迎合了人们快节奏的生活方式,满足了人们对媒介传播方式便捷性的要求,顺应了人们利用碎片化的时间快速阅读的习惯,已然成为传播中华优秀传统文化的主要手段之一。本文结合传播学理论来分析其传播模式及创新策略,从而实现传统文化短视频传播效果的最大化。In the era of mobile Internet, the rapid development of short video is to cater to people’s fast-paced lifestyle, to meet people’s requirements for the convenience of media communication, and to adapt to the habit of using fragmented time to read quickly. As one of the main means of spreading Chinese excellent traditional culture, this paper combines the theory of communication to analyze its communication mode and innovation strategy, so as to maximize the effect of short video communication in traditional culture.

关 键 词：短视频 传统文化 传播模式 创新策略 

分 类 号：G2[文化科学]