基于受众需求视角的平面健康传播材料评价表研制  

Development of evaluation form for planar health communication materials based on the demands of the audiences

作　　者：陈伏生[1] 王超[1] 仲博[1] 刘华磊[1] CHEN Fu-sheng;WANG Chao;ZHONG Bo;LIU Hua-lei(Department of Military Health Education,Logistics University of PAP,Tianjin 300309,China)

机构地区：[1]武警后勤学院部队健康教育教研室

出　　处：《武警后勤学院学报（医学版）》2019年第5期30-33,共4页Journal of Logistics University of PAP（Medical Sciences）

基　　金：武警后勤学院院级项目（WHZ201708）

摘　　要：【目的】基于受众需求,研制平面健康传播材料评价表,并进行信度、效度检验。【方法】采用头脑风暴法,拟定平面健康传播材料评价表初稿,随机整群抽取某高校265名学生对《武警官兵健康指南》进行评价,2周后,对随机抽取的60人进行重测,采用因子分析、t检验及相关分析,检验评价表的信度、效度。【结果】平面健康传播材料评价表由3个因子构成,分别为传播材料内容因子、传播材料形式因子及传播材料其他方面因子,共20个条目,样本数据与评价表的三因子模型拟合良好;20个条目区分度决断值在1.05~10.66;评价表重测信度为0.88,各因子的重测信度分别为0.87、0.85、0.91,内部一致性信度Cronbach’a系数为0.89,各因子的Cronbach’a系数分别为0.91、0.83、0.77。【结论】平面健康传播材料评价表具有良好的信度和效度,符合社会学的测量要求。【Objective】 To develop the evaluation form for planar health communication materials based on the demands of the audiences, and examine the reliability and validity of this scale.【Methods】Brainstorming was used to prepare the first draft of evaluation form for planar health communication materials. A total of 265 students from a college were chosen by random cluster sampling, who participated in the evaluation of Health guide for Armed police forces with this scale. After two weeks, 60 of them were randomly retested. The reliability and validity were examined by factor analysis, t-test and correlation analysis. 【Results】 The evaluation form for planar health communication materials consisted of three factors and 20 items in total, including content factors, form factors and other factors of communication materials. The sample data fit well with the three-factor model of the evaluation form. The critical ratios of 20 items were between 1.05 and 10.66, and the test-retest correlation coefficients of total scale were 0.88. and they were0.87, 0.85 and 0.91 in subscales. The Cronbach’a coefficient of total scale was 0.89, and they were 0.91, 0.83 and 0.77 in subscales.【Conclusion】The evaluation form for planar health communication materials is of acceptable reliability and validity, and meets the requirements of sociological measurement.

关 键 词：健康传播材料 评价表 信度 效度 

分 类 号：R169.1[医药卫生—公共卫生与预防医学]